Thanks, Frank. It's a good question and, to some extent, people are still following some protective behaviours. So, ONS do produce data fortnightly still that suggest that there are relatively large numbers still, for example, washing their hands, which is really important and shouldn't be forgotten. But you're right—the others have gone down, in terms of things like wearing face masks, for example, and social distancing, and they've come down specifically since the spring, I think, when the regulations changed to guidance in most cases.
The risk communication and behavioural insights sub-group of the technical advisory group that has been supporting Welsh Government did suggest quite recently that the collective response in Wales has been really important, and that should underpin future messaging, and it's also consistent with previous evidence around the role of emergencies. And, I think, building on the successful Keep Wales Safe brand, I think, has also been quite important. The group also looked specifically at the uncertainties that Frank and Rob have both previously mentioned in terms of unpredictability, and that needs to be recognised, I think, in messaging as well, and that will, I think, come out in the autumn and beyond. And things like Rob mentioned, things like isolating the symptomatic actually are really important still, as well as things like ventilation and hand hygiene, and, most importantly, probably, still getting the vaccine.
But the Keep Wales Safe campaign, I think, has continued to share messages throughout the period since the regulations were dropped in the springtime, which is consistent with the COVID stable situation that we've been in since then. But, clearly, if there was a move to COVID urgent required at some point in time, that work could be stepped up, and I think resources are available to do so.
We've always, I guess, applied a two-tier approach as well, which has been one that is at a mass population level and one that is targeted particularly at those who are more vulnerable, so, perhaps immunosuppressed people, or people working in front-line services as well. But planning has gone on over the summer, based on evidence that has been collected, to inform the campaign and work will be rolled out now. I think the next Keep Wales Safe launch will be around mid October and will also follow up the work that Public Health Wales are doing to reinforce the importance of vaccination boosters as well.