15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gydag academyddion
—this idea that, unless they have more money, we can't ask them to do more? Given that one of their existing licence commitments is amount of spend outside of the M25, which is 35 per cent of their output, and, clearly, the amount of that in Wales has been…
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gydag academyddion
Sorry, can I just ask Professor Lewis something with his last answer—
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gydag academyddion
Okay. Thank you.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gydag academyddion
So, last year aside, you're broadly content with the efforts they're making, are you?
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gydag academyddion
You have the network spend figures, which have been flat for eight years.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gydag academyddion
No, but, from the point of view of your union, you're content with the efforts they're making, are you?
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gydag academyddion
You think that's sufficient, do you?
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gydag academyddion
Well, their drastic measures, in terms of their evidence to us, were bringing commissioners on a day trip to Wales. Would you consider that a drastic measure?
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gydag academyddion
Well, the producer of Mr Bates vs The Post Office has made very clear that he simply wouldn't be able to get that commission now. The cost of that simply wouldn't be justifiable, and, in an era of co-productions, it's a hugely different environment from just…
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gydag academyddion
Sure, but the world's rapidly moving away from that, isn't it?
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gydag academyddion
Yes, the platform. I don't look at a schedule, so I don't scroll through channels. And where, previously, you could make sure that S4C was fourth on the electronic programmes list, that doesn't exist anymore.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gydag academyddion
Can I just test you on that? Because that works in a time when you're getting a signal from the transmitter. I don't have a signal coming into my house; I watch through a box of some description and I pick tiles. So, how do you get prominence of public…
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gydag academyddion
Just to turn to ITV then, we were discussing with their executives earlier the challenge posed by YouTube in particular to their business model, and the fact that, now, so much of the audience is migrating to YouTube to watch what we used to think of as…
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
It's a massive challenge to public service broadcasting.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
And that's a massive challenge to your business model.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
And analytics.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
Are you putting any nations and regions content on YouTube?
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
This is about the business model.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
I'll just go back to your initial point about the stress your business model is under, and always has been under, and your relationship with the large platforms. I understand you have a partnership arrangement with YouTube. One thing we haven't reflected on…
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
I don't think you have.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
The question I asked was not about going beyond your licence commitment of a 35 per cent outside-of-London spend, but to spend more of that within Wales. It's a different point.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
With respect, you're not engaging my point at all, you're simply saying, 'We had a trip and that brought us some ideas.' My question is: should you not be more proactively curating a different level of content for Wales? And your answer is 'no'.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
Do you not have the role, as a creative curator, to make sure that you have a licence from Wales, that the audience from Wales is served, rather than just hoping that the market will come up with ideas that allow you to produce more?
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
With respect, what you've said is what you've always said, that is, 'We'll respond to the best ideas', as if they organically come from nowhere. There's a role you have to have to stimulate that.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
My question is: you're saying 'hopefully', and this shouldn't be left to chance, should it? You see, it's not Creative Wales's job, with respect, to make sure that you fulfil your licence obligations to represent all parts of the UK and to serve your…
