15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
They're long, repetitive answers. I'm challenging legitimately, so I'd be grateful if you'd give me the space to do that.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
Slow.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
Well, you've had eight years of flat spend, so that's a reasonably long time frame to show progress, isn't it?
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
You're satisfied with 1.3 per cent.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
Well, it's a low base, and it's going slightly higher. Less than 1 per cent consistently; now, it's just above 1 per cent, and we have a population share of 5 per cent. So, to avoid this just being a blip, what are you doing more systematically to try and be…
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
Low, isn't it?
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
Yes, sure.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
What type of increase, because it was 0.7 per cent? What sort of increase?
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
Well, it's been static for—
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
And the spending in Wales for the last eight years has been flat. Now, we hear Bad Wolf, for example, saying in recent weeks that the crews in Wales and the storytelling in Wales are among the best in the world and that's why they're here. So, if it's the…
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
Well, no-one's asking you to do everything; we're just asking you to serve your audiences. Just in terms of the point about the network spend within the UK, so that's not about spending more than you currently spend, it's how and where you spend it, and you…
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
So, you're now saying it's more of a regulatory burden than it is a unique offering that you have to viewers.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
So—forgive me—you've always made an argument that the fact that you represent the whole of the UK and its diversity is part of your unique selling point.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
It's not prominent.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
What about non-news?
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
It's a choice here, isn't it?
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
It doesn't cost £3 billion to do that—
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
Well, if you look very hard, you might find them. But they're not—. I'm drawing the parallel with iPlayer, where there's a personalised service offered that directs and promotes content from where you're from. In terms of serving audiences in Wales, you've…
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
Forgive me, you've said that, and I understand that. I'm not just asking about news. I'm asking about the whole range of programmes about Wales, serving audiences in Wales.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
It really isn't; it's been going for some years and it's a conscious decision that's been made not to do that. That's a choice, isn't it? So, I'm asking you: why have you made that choice?
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
If I go on the BBC iPlayer, for example, it personalises it to me, it knows where I'm watching from and it offers me content from Wales. ITVX doesn't do that.
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Darlledu gwasanaeth cyhoeddus yng Nghymru: Sesiwn dystiolaeth gyda ITV
Just on this, because we do understand the intense commercial pressures you face, but, within the spend that you have and are committed to, you make choices. So, you gave the example there of ITVX. There's very little prominence to programmes about Wales or…
15 Ionawr 2026 , Culture, Communications, Welsh Language, Sport, and International Relations Committee
Cyflwyniad, ymddiheuriadau a dirprwyon
Yes, Chair. I'd like to declare that my son is a BBC apprentice.
13 Ionawr 2026 , Cyfarfod Llawn
& 10. Egwyddorion cyffredinol Bil Senedd Cymru (Atebolrwydd Aelodau ac Etholiadau) a'r penderfyniad ariannol ynghylch Bil Senedd Cymru (Atebolrwydd Aelodau ac Etholiadau)
Mae'n ddrwg gennyf dorri ar eich traws tua diwedd eich araith. Rwyf ond eisiau profi rhywbeth gyda chi, gan fod hon yn ddadl Cyfnod 1. Yn benodol ar y cynnig i roi rhyddid i'r comisiynydd safonau lansio eu hymchwiliadau ei hun, a gefnogais fel sylwedydd ar y…
13 Ionawr 2026 , Cyfarfod Llawn
& 10. Egwyddorion cyffredinol Bil Senedd Cymru (Atebolrwydd Aelodau ac Etholiadau) a'r penderfyniad ariannol ynghylch Bil Senedd Cymru (Atebolrwydd Aelodau ac Etholiadau)
A wnaiff yr Aelod ildio?
