It still goes back to a number of the things that we've talked about. And I think, when you look at the UK as a whole, the fact that we're a state with nations within it is unusual for other parts of the world, but, actually, there are many parts of the world that recognise that as well—where there are nations within nations. And I think that's a strength, actually. And one of the things that I've recognised, not just as the economy Minister, but in this role as well, is the fact that we have cultural similarities but also cultural differences with the rest of the UK is a real plus for us—it makes us interesting and distinct, and that isn't a burden. So, the language is an obvious part of that as well. So, other parts of the world are interested in the fact that we have more than one language, and that shouldn't surprise us, because many other parts of the world have more than one language within them as well.
So, those distinct parts, but also I'm trying to get away from us almost apologising at the outset that we're a small country. We need to be much better, I think, in our pitch, which is what I do in saying, 'Wales has lots to offer. Look at all the things that we already do, and our ambitions for the future'. So, yes, we're proud, and we'll continue to position ourselves in terms of culture, language and sport. But actually, the pitch is, 'This is a nation with a great history—the landscape and the architecture we have. But actually, look at where we are today, and where we want to be in the future'. And so, the point about global responsibility really does matter. Lots of nations are interested in that.
There's the fact that we have, because of our geography, a significant opportunity in renewable energy—and lots of other parts of the world are looking at that too. And interestingly, lots of parts of mainland Europe are looking at that as well. So, not every part of Europe has a coastline that is ripe for renewable power generation. We do. Other parts of Europe that are significant economies and don't have the same renewable energy generation potential are interested in what we are looking to do to exploit that. Other countries with similar coastal opportunities are, again, wanting to learn from us what we are doing as well. And those countries that don't think they have the same opportunities for power generation, for example, are interested in whether we want to be exporters of energy as well—for economic purposes too.
So, there's a whole range of things. I think the challenge would be going in and saying that the single pitch is this is a country with a great history, but also a great future; we're a globally responsible nation, and we have lots to offer other parts of the world, and we're still keen to carry on learning. And then you get into the broader part of it. So, that was exactly part of the conversation I had with the European Union ambassador when he was here last week. I met him with the ambassador for Austria and the ambassador for Cyprus. They were interested in all aspects of what I've just described, and more. So, there is not just one thing, but that's the simple pitch: great history, great future, and we're really proud of being distinct, as well as being part of Britain and wider Europe.